UK qualities valued in China

17-03-11

Sales of Cox products in the last twelve months have more than doubled

UK qualities valued in China

 

PC Cox's China distributor, Shenzhen Century M&E Co Ltd, has been delighted to report that sales of Cox products in the last twelve months have more than doubled.

 

Speaking about his success, Deng Wei, believes the results are down to a number of factors: "We have a very strong focus on the specific Cox products that are right for the Chinese market, which includes in particular the pneumatic models for use on production lines.  We concentrate on selling directly to end users, which mainly means dealing with manufacturers."

 

Shenzhen Century began selling Cox applicators about six years ago and has seen a steady increase in sales during that time, the majority of which were to electronics and automotive manufacturing sectors.  Strategically placed branches were opened in subsequent years in areas with a high concentration of manufacturing industry. Trade fairs too have proved to be a strong source of business in China as has the company's website www.scme.cn.

 

Now selling around 30 different Cox applicator models, Deng Wei concludes:  "Our customers value the quality and reliability of Cox products.  With customers mainly in manufacturing these factors are key, as a breakdown of just a few minutes can mean major production losses.  Despite lower cost alternatives in the marketplace, increasingly our customers are demanding the Cox brand because they know it's dependable, robust and reliable."